Why Choose Genuine Brother Consumables

Using Brother genuine consumables in Brother printers, Multi-Function Centres (MFCs) and faxes guarantee quality professional prints and peace of mind.

All of our consumables are designed as part of an entire printing system and tested to ensure optimal performance and component protection. Our extensive experience in the research and development of toner and ink technologies allow us to achieve specifically tailored ink and toner compositions that adhere to the delicate specifications and operational design requirements of your Brother product.

In the unlikely event of a print quality issue, our customer support team will endeavour to provide a solution. This means that we can provide higher levels of customer satisfaction and therefore offer total peace of mind.

Using non-genuine ink* may damage your machine’s print head. Not only can you be inconvenienced and your printer or MFC suffer possibly irreversible damage, but the subsequent cost to repair or replace your machine may end up being borne by you, the consumer.

By using only genuine Brother consumables, you increase your machines’ lifespan, performance and save on potentially costly repairs.

Corroded Flow Channels in Print Head

There is a risk that non-genuine ink* may corrode and damage the ink tubes in your machine’s print head. This may cause potential ink leakages or inability for the ink to be ejected properly.

Ink channel when genuine ink is used.

Non-genuine ink* may cause corroded ink channel.

Clogged Ink Nozzle

Due to the poor quality of the non-genuine ink, your machine’s print head nozzle will be clogged and cause the machine to malfunction.

Refilling empty Brother ink cartridges may also damage the print head and/or cause ink leakage. Any air and contaminants introduced into the ink chamber during refill can clog and damage the print head.

Healthy nozzle when genuine ink is used.

Non-genuine ink* may cause clogged nozzle.

Risk of Getting Poor Print Quality

Brother inks are specifically formulated to work with Brother inkjet MFCs for best results. Without the same level of quality control, the fluidity of non-genuine inks may not be suitable for your machine.

Using non-genuine inks may cause poor colour reproduction, washed-out colours, and missing dot replacements due to the viscosity level of the ink. The richness, longevity and quality of the printout could also be compromised.

Blurred image due to excessive ink being ejected						Smeared image due to insufficient ink being ejected

When ink viscosity is low, too much ink is ejected from the nozzle. As a result, a smooth photograph image quality or sharp character cannot be obtained.						When ink viscosity is high, the nozzle gets dried easily and this affects the production of ink. In these cases, the optimal amount of ink is not ejected causing the image to be smeared. Your smooth image cannot be produced in the best quality.

* Above test results on low-quality non-genuine ink are based on Brother's internal examination standards and are subjected to test environment.

Monday, October 1, 2012