Unlike inkjet and black and white laser printers, color laser printer technology and pricing have not reached their matured stage yet because the demand in the consumer market is still developing. The choices of color laser printers that are competitively priced with good printing quality and low maintenance cost are limited.
Pricing
An entry level or higher end color laser printer for small business use is sold in the market range of about RM300 - RM3000. Some printers may be priced in the low RM300 range, but they are for household light usage only.
Color Quality
It is important to compare the printout quality of the color printers. There are significant differences from one model to another. There is less difference in the printout quality of black and white laser printers. Most color laser printers can produce comparable quality printouts for general purpose light usage. However, when it comes to commercial printing quality, some brands and models can do better than the others.
Printing Speed
Some cheaper low end models print extremely slowly. To check out the speed of a specific model, you can test print some pages in the retail store. If you are making online purchase, you should compare the printing speed, that is, the maximum pages per minute (ppm) of the printers being considered.
Page yield specification
Page yield means the number of pages that can be printed at 5% coverage. A toner cartridge that has 4000 page yield can print roughly double the number of pages of a toner that has 2000 page yield. Comparing the cost per page of different printer models will give you an objective measure on your selection of printers. As an example, a RM200 toner cartridge with a 2000 page yield (RM0.10 cost per page) is actually cheaper than a RM160 toner cartridge with 1300 page yield (RM0.12 cost per page).
Cost of replacement toner
The recurring cost of replacing the laser toner is an important factor in the selection of your color laser printer. There are usually a set of 4 toner cartridges in a color printer: CYMK or cyan, magenta, yellow and key (black). A set of OEM toner cartridges can easily cost from RM200 to RM400. Compatible laser toners are sold at half of the price of OEM cartridges or at even deeper discounts. Therefore when purchasing your new printer, you should first check the availability and pricing of the compatible toner cartridges of the particular model you want.
Printer Brands
If the availability of competitively priced compatible laser toner cartridges is a significant consideration for you, you will find out that the supply of compatible laser toner cartridges is limited to a few brands, primarily, HP, Brother, Samsung and Canon. HP has over 50% of the market share and offers more choices of color laser printers. Followed remotely behind in the respective market share will be Brother, Samsung and Canon. You will be able to find limited supply of compatible toner cartridges for Dell, Lexmark, OKi, Minolta and Xerox color laser printers.
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Review: Brother Business Smart MFC-J4510DW printer
In a market full of cookie-cutter multifunction inkjets, the $200 Brother Business Smart MFC-J4510DW (copy/fax/scan/print) is a little special. Where most printers are oriented to feed letter-size paper length-wise, the MFC-J4510DW stores, feeds, and prints it sideways. That means the paper path is 11 inches wide instead of 8.5 inches wide, so the unit will also handle larger paper, up to 11 by 17 inches, fed one sheet at a time through the rear of the unit. It's a novel approach that also allows for a shallower-than-normal footprint.
Brother provides a 3.7-inch touchscreen to facilitate control of the MFC-J4510DW. For the most part, options are presented in intuitive locations and in logical order. The driver dialogs for the unit are nicely realized as well, and PaperPort SE is included for scanning chores. Push scanning is available, but only via USB. The MFC-4510DW may also be connected via ethernet or Wi-Fi.
The MFC-J4510DW has a good overall design. It comes with a bottom-mounted, 150-sheet paper cassette. On top, there's a foldout, 20-sheet ADF (automatic document feeder) for scanning or copying longer documents. The printer prints in duplex, but the ADF doesn't duplex; Brother provides the option to scan both sides using the letter/A4-sized flatbed and printer-based prompts, but that’s not ideal for longer documents. The unit is solidly built, carries a two-year warranty, and has a recommended page volume of 250-2000 pages (duty cycle is 13,000 pages).
The Brother MFC-J4510DW prints text and monochrome documents quickly, and photos at an adequate pace. On the PC, text pages emerged at a rapid 12.3 pages per minute (ppm), and on the Mac, 12.8 ppm. Four-inch by six-inch photos printed at about 4 ppm on plain paper using the default settings, and 2 ppm to glossy paper. A full-page photo prints in about 38 seconds. Scan speeds are excellent at about 2 ppm.
The MFC-J4510DW can produce very nice output, though you must select Best mode for optimal results. In default mode on plain paper, text and simple graphics looked good, but photos looked washed-out; and we observed either a precise white line or a precise overlap line where the printhead either over- or under-shot as it passed over the page. Switching to Best mode seemed to remove this risk--and improve photo quality on plain paper. Photo quality on Brother’s own paper (where Best mode is the default) is as color-accurate as that from any printer you'll find in this price range.
Ink costs for the MFC-J4510DW are very affordable. The high-yield, 600-page LC103 cartridges cost a midrange 4.2 cents per page (cpp) for black and 2.5 cpp per color. With the 1200-page, LC105 series XXL cartridges, costs drop even lower, to 2.5 cpp for black and only 1.92 cpp per color. That's a four-color page for only 10.5 cents with the LC103 regular supplies and 8.25 cpp with the XXL LC105 cartridges.
The Brother MFC-J4510DW is a capable all-around unit that looks nice and takes up less than the usual amount of space. The controls are nicely done, ink is very affordable, and the speed is adequate for a small or home office. It definitely belongs on your short list. The HP Photosmart 7520 costs the same and has a few advantages in print quality and features, but its inks are not quite as cheap.